Posted by Michael Wonder on 15 Feb 2017
Generic and biosimilar manufacturers launch new brand & campaign to expand access to medicines
14 February 2017 - Education campaign reinforces generics reduce drug costs, drive savings.
The Generic Pharmaceutical Association, the nation’s largest trade group representing generic pharmaceutical and biosimilar companies, today unveiled a new national effort to contain the cost of prescription medicines. The group is becoming the Association for Accessible Medicines to communicate its mission to make more medicines more accessible to more people who need them.
The campaign the industry launches today, “Keeping Medicines in Reach,” shares the story of patients whose health and lives are improved by access to generic medicines, just like millions of people across the nation.
