Posted by Michael Wonder on 17 Dec 2019
Comparison of PHARMAC with UK agency was misleading
17 December 2019 - The Broadcasting Standards Authority has upheld part of a complaint that an interview on Radio New Zealand’s Checkpoint was misleading and breached the accuracy broadcasting standard.
Guyon Espiner interviewed the CEO of the United Kingdom’s National Institute for Health and Care Excellence (NICE), Sir Andrew Dillon, about NICE’s methods and approach to approving drugs for purchase.
The Authority found that listeners were invited by the item to draw comparisons between the role and functions of NICE and PHARMAC in the New Zealand context, without the provision of all relevant information about the differences between the two entities. The omission of relevant contextual information had the potential to mislead listeners.
